A Case Study on Evaluating the Role of Financial Literacy in Investment Decision Making with Special Reference to Young Professionals

This study attempts to evaluate the complex connection between investment decision-making and the financial literacy of young professionals. It aims to discover young professionals' financial literacy level and investment factors. The study is directed at individuals aged between 20 and 40. The investor's decision-making process can be influenced by multiple factors, like income level, financial goals, risk appetite, time frame, and present economic condition. The study examines short and long-term financial objectives and investment strategies for young professionals. Information about the survey is collected using a simple random technique to know the factors that influence the investment decisions of young professionals. This study collects data using primary sources of information. The study indicates that Education, Income Level, and Knowledge of Investment Avenues influence financial literacy levels among young professionals. Young professionals should receive more financial education and take a proactive approach to investing in decision-making. The data is unique and valuable because it provides an in-depth evaluation of knowledge of finance and investment decisions among young people, a demographic critical to the economy but frequently underrepresented in financial investigations. The results shed light on this population's specific demands and challenges when making educated economic decisions by offering thorough insights into their degrees of financial understanding, investment awareness, and factors affecting the investor's behavior. Additionally, the discovery of substantial variation in the factors affecting behaviors emphasizes the significance of focusing on financial learning and investing strategies to meet young professionals' needs, which leads to their long-term financial empowerment and financial health. Paper Type: Case Study