Yogesh Kumawat

A STUDY OF EVOLUTION AND PRACTICE OF GREEN MARKETING BY VARIOUS COMPANIES IN RAJASTHAN

  • General Engineering
  • Materials Chemistry
  • Economics and Econometrics
  • Media Technology
  • Forestry
  • General Engineering
  • General Medicine
  • General Medicine
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  • General Chemistry
  • General Medicine
  • Electrical and Electronic Engineering
  • Atomic and Molecular Physics, and Optics
  • General Medicine
  • Industrial and Manufacturing Engineering
  • Polymers and Plastics
  • Business and International Management
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Promotion of green technology and green products is necessary for conservation of natural resources and sustainable development due to global warming, non-biodegradable solid waste, harmful impact of pollutants etc. Green Marketing is the solution to this problem, which is holistic marketing concept wherein the production, marketing consumption an disposal of products and services happen in a manner that is less detrimental to the environment with growing awareness into the industry. Both marketers and consumers are becoming increasingly sensitive to the need for switch in to green products and services. This paper tries to study the feasibility of practicing green marketing with special reference to small and medium scale manufacturers in Jaipur city and its suburb (India). It analyses whether these manufacturers are aware about green products and eco-labeling, and also the difficulties in implementing green marketing.

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