ANALYSIS OF ESTABLISHED BEHAVIOURAL AND PHYSICAL RISK FACTORS ASSOCIATED WITH NON-COMMUNICABLE DISEASES AMONG RURAL AND URBAN WOMEN IN WEST BENGAL WITH A VIEW TO DEVELOP AN AWARENESS PROGRAMME RELATED TO THE MODIFICATION OF BEHAVIOURAL CHANGES TO PRE

Introduction: One of the most dangerous issues affecting women, both in rural and urban areas, is non-communicable disease. The study's goal was to look into the behavioral and physical risk factors for non-communicable diseases. in rural and urban women in order to establish a behaviorchange awareness program in a particular Kol region. These risk factors included smoking, drinking alcohol, eating fewer fruits and vegetables, being obese, having a history of hypertension or diabetes, engaging in little physical activity, and having an increased BMI or blood pressure. Methods: In 210 rural and 210 urban women participated in this study who were accessible in certain rural and urban sub-centers during the study period were chosen using a multistage sampling strategy. The WHOSTEPS tool, which includes STEP-1 (the criteria of demographic characteristics and behavioral), was the instrument used to collect the data. STEP II - physical risk factors of NCDs. The tool was converted to local language and validated by language expert. An awareness programme was developed and validated by experts. Women in remote areas Results: * had a higher likelihood of using smokeless tobacco. (55.7 % Vs 40.5%; p= 0.01 ) than urban women. Opposite trend was seen with higher prevalence among urban women than rural women signicantly for BMI (61.9% Vs 36.2%; p= <0.0001) with odd ratio 2.87(1.93, 4.26), diabetes (69.0%Vs 50.9%; p= <0.0001) with Odd ratio 0.08(0.05, 0.13), Blood Pressure (75.7% Vs 40.0%; p=<0.0001) with odd ratio 4.67(3.08, 7.11). Urban women had higher prevalence of sedentary activities (80.5% Vs 25.2%; p=<0.0001). BMI, Systolic, and Diastolic blood pressure mean values showed that urban women had higher values than rural women. Several risk vari Discussion: ables that researchers have already identied, although the studies were focused on various geographical locations. This study is based on females in Kolkata, West Bengal, both urban and rural. Thus, the risk variables identied through this study aided in the development of the awareness campaign for changing behavior. The study's conclusions have a number of consequences for nursing practice, instruction, management, and research. It can be applied to policy-making, early diagnosis, and referral in primary health centers. in the therapeutic setting to slow the spread of the illness.