Analysis of Factors Influencing Driver Yielding Behavior at Midblock Crosswalks on Urban Arterial Roads in Thailand

Globally, road traffic collisions cause over a million deaths annually, with pedestrians accounting for 23%. In developing countries, most pedestrian deaths occur on urban arterial roads, particularly at midblock crossings. This study analyzes the factors influencing driver yielding behavior at midblock crosswalks on urban arterial roads in Thailand. This study analyzed the factors influencing driver yielding behavior at the midblock crosswalk before and after the upgrade from a zebra crossing (C1) to a smart pedestrian crossing (C2), which is a smart traffic signal detecting and controlling pedestrians and vehicles entering the crosswalk. Video-based observations were used to assess driver yielding behavior, with multinomial logistic regression applied to develop driver yielding behavior models. The results revealed that the chances of a driver yielding at C2 were higher than at C1, and the yielding rate increased by 74%. The models indicate that the number and width of traffic lanes, width and length of crosswalks, vulnerable group, number of pedestrians, pedestrian crossing time, number of vehicles, vehicle speed, headway, post-encroachment time between a vehicle and pedestrian, and roadside parking are the significant factors influencing yielding behavior. These findings propose measures to set proper crosswalk improvements (e.g., curb extensions), speed reduction measures, enforcement (e.g., parking restrictions), public awareness campaigns, and education initiatives.