DOI: 10.1515/zwf-2024-1016 ISSN: 2511-0896

Anwendungsorientiertes Innovationsmanagement

Benjamin Hertweck, Jan Philipp, Hans-Sönke Hartmann
  • Management Science and Operations Research
  • Strategy and Management
  • General Engineering

Abstract

This case study describes the application of specific management tools from business practice for an industry example. In addition to the practical implementation, the benefits and potential of these tools are motivated on the basis of the theoretical principles in order to enable their transfer to other areas.

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