Attraction and Retention Green Place Images of Taipei City

This study investigates levels of green place image and their association with different types of greenspace by examining residents’ perceptions of urban greenspaces. Place image refers to an individual’s comprehensive perception of a location, formed through various interactions, and it encompasses two distinct aspects: attraction and retention. The former can be established without extensive interaction, while the latter requires deeper physical and psychological connections, such as a sense of place (SOP) and place identity (PI). Although much research on urban greenspaces has concentrated on the retention aspect, focusing on residents’ psychological, physical, social, and environmental engagements, the attraction dimension, including place brand (PB), visual image (VI), and place reputation (PR), has been less explored. This study collected data from 536 on-site surveys across four types of urban greenspaces in Taipei city: small-size greenspaces, neighborhood parks, multipurpose parks, and green corridors, and they were analyzed through factor analysis (FA) and multivariate analysis of variance (MANOVA) using R software (R-4.3.3). The FA identifies two factors and their significant sub-attributes aligning with theoretical findings, i.e., attraction and retention. Further analysis using MANOVA determines that the multipurpose park is the most influential type of greenspace, significantly affecting urban residents’ development of positive green place images. These findings highlight the importance of perceiving urban greenspaces as critical areas for multi-dimensional stakeholders, suggesting a balanced approach to development and management that emphasizes both attraction and retention strategies as well as nature and built facilities.