Business Success in Emerging Markets: Entrepreneurial Motivation and Entrepreneurial Self-Efficacy

The purpose of this study is to examine how entrepreneurial motivation and entrepreneurial self-efficacy influence the success of leather shoe craftsmen in Indonesia, a developing country. This study used quantitative methods, such as the distribution of questionnaires. The questionnaire was graded using a 5-point Likert scale. 95 samples were collected from small and medium-sized business actors registered with the Ministry of Industry of the Republic of Indonesia, particularly those involved in the leather shoes and commodities sector. The findings of this study show that entrepreneurial motivation has a positive and significant effect on entrepreneur self-efficacy. Entrepreneurial motivation has a positive and significant impact on business success. Entrepreneur self-efficacy has a positive and significant impact on business success. The results also suggest that the relationship between entrepreneurial motivation and business success can be mediated by entrepreneur self-efficacy.