DOI: 10.1002/fsh.11090 ISSN: 0363-2415
Communication Approaches and Specialists that Can Improve Fisheries Management
Vaughn Robison, Megan Jones, Brian Erickson, Kelly Biedenweg- Nature and Landscape Conservation
- Aquatic Science
This paper aims to expand fisheries managers' understanding of how the science of communication can facilitate effective fisheries management. We offer context‐specific definitions of four communication approaches that are commonly performed by fisheries managers but poorly defined and can easily be confused or conflated. These are as follows:
Outreach,
Education,
Social Marketing, and
Engagement.