Danny Klinenberg

Does Deplatforming Work?

  • Political Science and International Relations
  • Sociology and Political Science
  • General Business, Management and Accounting
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Social media has become an outlet for extremists to fundraise and organize. While governments deliberate on how to regulate, some social media companies have removed creators of offensive content —deplatforming. I estimate the effects of deplatforming on revenue and viewership, using variation in the timing of removals across two video-streaming companies — YouTube, and its far-right competitor, Bitchute. Being deplatformed on Youtube results in a 30% increase in weekly Bitcoin revenue and a 50% increase in viewership on Bitchute. This increase in Bitchute activity is less than that on YouTube, meaning that deplatforming works in decreasing a content creator’s overall views and revenue.

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