Frontiers: Estimating the Long-Term Impact of Major Events on Consumption Patterns: Evidence from COVID-19

doi:10.1287/mksc.2023.1443

Shin Oblander, Daniel Minh McCarthy

Frontiers: Estimating the Long-Term Impact of Major Events on Consumption Patterns: Evidence from COVID-19

Marketing
Business and International Management

This study proposes a novel causal inference method and uses it estimate the long-term impact of the COVID-19 pandemic on purchasing behavior in 12 consumption categories.

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Frontiers: Estimating the Long-Term Impact of Major Events on Consumption Patterns: Evidence from COVID-19

Need a simple solution for managing your BibTeX entries? Explore CiteDrive!

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