Natural landscape performance: Environmental restorativeness and its influence on tourist behavior

Abstract

This study uses environmental psychology theory to explore creative natural landscape performance (NLP), a form of tourism performing arts that combines natural beauty and cultural resources. Tourists who had experienced an NLP during the previous 2 years were surveyed, and 408 valid responses were collected through this online survey. The findings indicate that the natural setting of NLPs possesses the key characteristics of restorative environments. Further, the five dimensions of a restorative environment positively affect favorable emotions (i.e., happy, excited, relaxed) in the order of compatibility, being away, fascination, scope, and coherence of the performance. Positive emotions have a positive and substantial influence on the quality of the experience and its perceived flow. Additionally, quality of experience and perceived flow has direct and positive impacts on loyalty. Therefore, this study suggests utilizing and improving natural environments' restorative qualities to enhance NLPs for tourists and foster destination loyalty based on this.