DOI: 10.1177/1094428112452151 ISSN:
Seeking Qualitative Rigor in Inductive Research
Dennis A. Gioia, Kevin G. Corley, Aimee L. Hamilton- Management of Technology and Innovation
- Strategy and Management
- General Decision Sciences
For all its richness and potential for discovery, qualitative research has been critiqued as too often lacking in scholarly rigor. The authors summarize a systematic approach to new concept development and grounded theory articulation that is designed to bring “qualitative rigor” to the conduct and presentation of inductive research.