Aaron Tham

Social media and events- a curated collection of papers published in Event Management from 2015-2022

  • Marketing
  • Tourism, Leisure and Hospitality Management
  • Business and International Management
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The advent of social media has transformed society in terms of the way information is created and disseminated. In professional and private spheres such as events, social media have evolved to be more than a tool for user-generated content but are also now a heavily adopted technological platform to create competitive advantage. This curated collection examines 21 papers published in the journal from 2015 to 2022 and identifies the trends, concepts, contexts, and outcomes of social media in events to provide a snapshot of literature to date and what future directions of social media and event research would look like.

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