Temporal Externalities of Mega-events: Perceived Impact and Trust of Tokyo 2020 Spill over to Attitudes towards Sapporo 2030 Bid
Hiroaki Funahashi, Daichi Oshimi- Marketing
- Tourism, Leisure and Hospitality Management
- Business and International Management
We present an empirical research note analyzing the potential spillover effects of a mega-sport event on the public’s attitude toward hosting another future event, specifically examining the perceived impact and trust of Tokyo 2020 on Sapporo 2030 bid that was actually planned until October 2023. An online questionnaire survey was conducted approximately three months after the conclusion of Tokyo 2020, with 2,720 randomly selected respondents aged between 16 and 69 from across Japan. The analysis revealed that the perceived impact of Tokyo 2020 and trust in the event authorities significantly influence attitudes toward Sapporo 2030 bid. This result underscores the importance for event practitioners to recognize that the perceived impact of an event and trust in its authorities have temporal externalities.