Gedala Mulliah Naidoo

The Use of Smartphones to Communicate the Gospel of Jesus Christ

  • Philosophy
  • Religious studies
  • Archeology
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There have been many changes in the organisational structure, leadership style, and divisional groups of the Christian Church that form their own identity and brand. For each group, sect and denomination, the methods used differ widely. Musical instruments were also introduced into church worship over time. While many of these organisations have maintained the foundational message of Christ, many have begun to adopt newer technology to communicate both internally and externally about their ministry. Smartphones are ubiquitous, and they are an advancement in new media technology, particularly with the introduction of the Internet. The internet and WEB 2.0 applications made it possible for smartphones to emerge. As internet speeds increased, the experience of accessing information became more seamless. Making the gospel message visual and sharing it over social media through the use of smartphones allows the gospel message to reach a wider audience in a shorter period of time. When God spoke to Moses, he communicated with him visually. Through his prophets like Hosea 12:10, Numbers 12:6 and Isaiah 1:1 he also used visions, dreams, and the spoken word. The Bible also mentions an increase in knowledge, and new media innovations are part of that process. As a result, this paper investigated the use of smartphones to share messages during church services and whether such usage is a digital distraction. This paper employed a qualitative secondary data analysis as well as focus groups with pastors and congregational members. This paper was conceptualised using the Uses and Gratification Theory (UGT) which is essentially an audience-centered approach to understanding mass communication. According to the findings, appropriate smartphone use can be a very effective communication device; however, not everyone uses them correctly. It is clear that new media is constantly evolving, and it would be advantageous for the local church to intentionally use smartphones to engage in ministry and share the gospel message. As a further study, it would be interesting to conduct comparative research on the use of smartphones and social media among other religious groups.

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