Using YouTube vlogs to study women's experiences of participating in #MeToo

Abstract

In our effort to study women's experiences of participating in the #MeToo social movement and the effects it has had on their lives, we employed YouTube vlogs posted under that hashtag, instead of interviews, as our source of experiential data. Few scholars have engaged in detailed reflections on vlogs as a source of qualitative data. Even fewer evaluate vlogs in relation to studying sexual violence, particularly women's experiences of participating in #MeToo. In this paper we contribute to these methodological discussions by reflecting on our use of vlogs in such a study, appraising the productive potentials and concerns related to qualitative vlog data. They afforded us several methodological benefits, but also entailed ethical and analytical challenges.