Will She Win? Gendered Media Coverage of the 2020 Democratic Party Presidential Primaries

In the 2020 Democratic Presidential Primary campaigns, six women, the most in history, announced their candidacy for the presidency. Using computational topic modeling and network analysis of 84,000 newspaper articles (2.2 million paragraphs), we analyze how gender and electability was discussed during the Primaries. Results reveal that male candidates, and especially Joe Biden, were frequently compared with the incumbent, Donald Trump, while coverage of female candidates focused directly on social policy. Trump’s attack on Biden during the impeachment process produced a lasting effect by promoting discourse topics traditionally dominated by men. This crowded out the topics emphasized by women, such as health care and education. Women candidates’ press coverage was also more reactionary than men’s. Although explicit reference to gender as a discourse topic has decreased, which suggests growing gender parity within the political process, gendered policy salience emerges transitively in comparison with the incumbent. Transitive policy salience emerges as a key explanatory variable that articulates the indirect path media coverage can lead to the marginalization of women candidates.